Leo Guinan Start a calibration

Trust Experiment 004 · Quai

What makes you trust someone enough to pay them $1,000?

I’m running the same offer through different paths of proof to learn how trust forms — then burning 10% of the fees in Quai so some of the value escapes the 1:1 transaction and flows back to the network.

Same offer$1,000 Leverage Calibration
Measured asTime back + revenue in
Network tithe10% burned in Quai

Three paths in

Choose the proof you trust.

The underlying service is identical. The experiment is whether different kinds of proof create trust more efficiently for different people.

01

Expert proof

Jay told me I needed proof.

Watch the coaching call that started the experiment and see what I built from the advice.

Follow the Jay path →
02

Mechanism proof

Skip the story. Show me the offer.

See exactly what I do, how we measure leverage, what it costs, and what happens next.

See the direct offer →
03

Longitudinal proof

The puzzles were never the job.

Read the career story behind the idea that the best systems remove work instead of multiplying it.

Read the essay →

One path back out

Proof routes trust in. Burn routes value out.

Proof
→
Trust
→
Transaction
→
Value
→
Burn
→
Network

Before the transaction

Proof reduces the amount of work you need to do to decide whether I’m credible, whether the offer makes sense, and whether the risk is worth taking.

Proof compresses uncertainty inward.

After the transaction

The burn makes part of the transaction irreversible and public. Instead of all of the value staying inside a private exchange, 10% is deliberately returned to the network.

Burn pushes value outward.

The economics

$1,000 in. $100 back to the network.

Customer pays$1,000
Funds the work$900
Quai burn$100

For this experiment, I’ll use 10% of fees collected to buy and burn Quai. Once burns begin, this page can link to the public transaction record.

What gets measured

Not just conversion. Coordination.

Customer leverage createdTime + revenue
Revenue collected$
Quai burnedQ / $
Trust pathJay / Direct / Essay / Quai

The question isn’t only which landing page converts best. It’s which representation of proof most efficiently creates trustworthy economic coordination — and how much value that coordination can create outside the original transaction.

Already convinced?

Make your business require less of you.

I’ll learn how your business actually works and help identify and implement at least $1,000 of mutually agreed measurable leverage through time back + revenue in.

Start a $1,000 Leverage Calibration

If we create value together, 10% of what you pay me is burned in Quai.